Today, I decided to take a look at an oldie but goodie, Gary Vaynerchuk’s Crush It. This was my introduction to Gary a few years back and I have read this book three times. Every time I need a shot of passion for whatever I am doing, or when I forget there is something bigger than money driving me, I read the book again.
Gary lives life through three simple rules:
- Family first.
- Work super hard.
- Live your passion.
I have to admit, even though I’ve had some jobs that I loved, they were not my passion. Have you ever felt that way? What do you do?
If you have never read this book, I recommend you do, even if you are not thinking of going your own way. It will remind you why passion is so important. There are some things, like for example, some of the social media platforms, that are not as relevant (MySpace anyone?). It is also scary how some things never change, like the importance of story, or how big a deal it is to be authentic.
Here is the thing, we are all getting older. If you think you are not, then you are dead. Right now you are a minute older than when you started reading this blog. So what are you going to do with your life? Does it matter? Does it make you happy?
I read once that hospitals checked in the majority of heart attacks on Monday because people dreaded going back to work after the weekend. Do you really want to spend your life wishing the weekend never ended?
Now at this point I want to remind you, there will be tasks and days when you will not love what you do. We all have things in our lives and/or businesses that are not as cool. Gary is not talking about that. If you go to work somewhere and even though you had a bad day, the next day you wake up ready and happy to do it all over again, you found your bliss. For the rest of us, the journey continues.
The last thing I want to bring up about Crush It is the idea that we are all a brand. The day you set up your Facebook page or started your Instagram, you became a brand. Some people, like me, have simple rules, like no alcohol in pictures (unless we are at a wine tasting) and no offensive language. That is what I like. I have a drunken sailor’s vocabulary some times. I don’t use that kind of language in a professional setting and that is why you will rarely see a curse word here. However, I don’t mind if other people use that language. That is their thing. It goes back to the idea that we all have to be authentic to who we are. I love saying certain words, I don’t love writing them and I don’t allow that language on the comments of my posts. You can make the same comment without the offensive language, I know you can.
I leave you with the short video I recorded about the book. I hope you enjoy it and leave your comments below, especially if you read Gary’s book.