This week we signed up for several charity events which I talked about two days ago, and today, I received my first newsletter from the Alzheimer’s association. One of the articles was titled: Repetitive Behavior Might Be Stressful to Caregivers. I was so excited to see what advice they were providing for us on how to deal with our stress level. So I open the article and it proceeds to tell me why repetition happens and how to answer it. Nowhere does it state what coping mechanisms work on the actual caregiver. The only thought that came to my mind was the word clickbait, URGH!
I don’t like clickbait. I understand the idea of getting a catchy title to make people read your articles, watch your videos, etc. One thing is to make your title interesting, a completely different thing is to just make it up as you go. If you are making a title about my stress level, I don’t need you to tell me how to deal with the patient. I’m already doing that. That is why my stress level is up. One of the advice points is to answer what the patient wants to hear. In my case, that means lying about all these people who are dead, including her husband. He just passed away seven months ago. If you don’t think that is stressful to me as his daughter, then you don’t understand caretaker stress.
I understand that sometimes organizations think that the more you know, the easier things are. That is not true for any chronic illness. I, for one, know exactly what I have to do to avoid stomach flare ups. Guess what? The one thing I need to do is avoid stress. That is kind of hard when I am the primary caretaker for an Alzheimer’s patient. There are other things I can do and what I need from you is how to bring down the stress, not a refried of every book I’ve read in the last few months.
I don’t know why people invented clickbait. It is disrespectful of my intelligence and my time. At this point, I am so aware of it that if the first paragraph does not even come close to mentioning the reason why I opened your link, I just close it and move on. In fact, in the case of YouTube and other social media, I have started the habit of unfriending whoever uses clickbait. Fortunately, not everyone I follow does. Usually though, I see it when I am reading a newspaper or other news source online. Stop it.
If half of the comments you receive under your post are about how your article title was just clickbait, maybe it is time you study your titles. Eventually, people get turned off to this stupidity. Every time I see somebody posting a video saying something like “I’m sorry” and the first words out of their mouth are “No, I’m not”, I move on. Be honest. There are plenty of ways to create a catchy title without lying about your content.
Now, I will link the article on how to deal with Repetition and Alzheimer’s because it is actually a good article. I just hope that the Alzheimer’s Association is listening and makes their titles clearer.