This weekend I saw a little drama unfold that told the story of how we view competition in this country. A company made an Instagram post where they were obviously poking fun (and not in a good way) at another company in their same market.
Here’s the thing: there are two ways to look at competition. You can get to the top by being cooperative, complementary and an all around good person. Or, you can be a ball busting, irresponsible, win at all cost (even if that means cheating) person who is disliked by many.
I always use the example of real estate agents I knew a while back. These two were competing in the same territory. They could have used ugly tactics to beat each other. Instead, they worked together. When one went on vacation, the other would keep an eye on the properties and if a deal was made, they held it until the vacation was over so that the rightful agent would get their commission. They did not even belong to the same agency. One of them was completely independent and the other one was not. The thing is, they had each other’s back and they never stole the other’s clients. Their clients were loyal because they saw how they behaved and they both flourished and made lots of money.
Now let me give you an example of the other kind. I used to work for a company that made window coverings and they had one “client” who was famous for opening a shop, selling a lower grade imitation of the product and when they started getting complaints, they would close the shop. Months later they would open another shop. The entire time, these people would bad mouth the company I worked for and when they company was no longer number one, tried to take it down. Their product was always inferior quality and their customers would always come back to us to solve their problems. Who is the real winner in that situation?
Below, I give you a little insight on what I think about this but I want to hear yours. How do you see competition? Do you know who your competition is and how they play the game? Leave your comments below and thanks for watching, and reading.